STEPIFY / OUR STORY

FRESH STARTS
DON'T HAVE
AN AGE LIMIT.

Sometimes a better everyday starts with something surprisingly small. An apple. A banana. Five minutes for yourself.

We believe fresh fruit deserves a bigger place in real life — not just in the fridge, but in the routines and moments that make a day yours.

MEET MIKE

01 / FOOD-FIRST THINKING02 / EVERYDAY FREEDOM

Mike, the colourful STEPIFY character, proudly showing the portable blender

MEET MIKE66 & STILL CURIOUS.

Mike enjoying a pink fruit smoothie and making an OK gesture — MIKE / A LITTLE FRUIT, A LOT OF PERSONALITY

A playful portrait of Mike holding the STEPIFY blender

01 / MEET OUR MAIN CHARACTER

THIS IS MIKE.
HE GETS IT.

He's 66, full of personality, and the face of our favourite idea: there's no expiry date on starting something good.

Mike's story represents the everyday change we want to make easier. Not chasing perfection. Not reinventing yourself overnight. Just finding room for more fresh ingredients, more enjoyment, and habits that fit the life you already have.

Maybe it starts with breakfast. Maybe it's an afternoon blend. The important thing is that you get to start where you are.

“

You don't need a new life to make a fresh start. Just a little room for something good.

02 / WHAT WE BELIEVE

THE GOOD STUFF
WAS ALWAYS HERE.

An orange. A pear. A handful of berries. The everyday ingredients we know and love deserve a moment in the spotlight.

NOT A MIRACLE.JUST A MORE COLOURFUL ROUTINE.

03 / THE LITTLE THINGS ADD UP

AN APPLE.
A BANANA.
A GOOD IDEA.

Fruit can bring fibre, vitamins, minerals and variety to a balanced diet. Every kind offers something a little different. Explore four everyday favourites.

A LITTLE FRUIT KNOW-HOW

One simple apple brings crisp texture and fibre. Enjoy it whole, or chop it into small pieces for a fruit blend.

IDEA / APPLE + BERRIES + WATER

Whole fruit matters, too. Smoothies can fit into a balanced diet, but they aren't a substitute for every fruit serving. UK guidance recommends limiting fruit juice and smoothies combined to 150 mL daily, counted as no more than one of your 5 A Day. Read NHS guidance

Mike preparing fruit for a STEPIFY smoothie

FROM REAL FRUIT TO REAL LIFE.

04 / WHY WE CREATED STEPIFY

FRESHNESS
SHOULDN'T
STAY HOME.

We started with a simple question: if adding fresh fruit to your day is such a small idea, why should making a blend feel like a big job?

That's why STEPIFY is built around practical, everyday movement. A compact, rechargeable blender means you can prepare a fruit blend without being tied to a kitchen socket — and take your drink along in the same cup.

At home. At your desk. After a walk. Wherever your next move takes you.

MAKE IT SIMPLETAKE IT WITH YOUKEEP IT YOURS

05 / THE EVERYDAY TOOL

MEET BLEND & GO.
THE FRESH LITTLE SIDEKICK.

Not a complicated routine. Just the fruit you like, your favourite liquid, and a blender ready when you are.

Mike presenting the STEPIFY blender and its detachable components

ONE CUP. MORE POSSIBILITIES.

600 mLNOMINAL CUP CAPACITY

6SUS304 STEEL BLADES

18KRPM MOTOR SPEED*

USB-CRECHARGEABLE

Mike highlighting the black portable STEPIFY blender

CORDLESS BLENDING. READY TO GO.

*Manufacturer-stated motor speed. Always follow the MAX fill line, ingredient limits and cleaning instructions. Water-resistant does not mean fully waterproof.

06 / A SMALLER STEP THAN YOU THINK

PREP. BLEND. GO.

01 / PREP

Pick your favourites.

Cut fresh fruit into small pieces and add enough liquid. Keep below the MAX fill line.

02 / BLEND

Make it yours.

Secure the cup and lid. Blend on battery power, following the instructions supplied.

03 / GO

Take the moment.

Enjoy through the drinking lid or switch to the travel bottom cap once the blades have stopped.

Strawberries and banana pieces entering a portable blender

07 / HEAR IT FROM MIKE

“I'M 66.
AND I'M
JUST GETTING STARTED.”

Meet the colourful character at the heart of our fresh-start story. A little humour, a little fruit, and the reminder that a good new habit can begin at any age.

Tap to watch with sound.
No automatic audio surprises.

MEET MIKE / STEPIFY

08 / WHAT MATTERS TO US

GOOD HABITS.
NO PERFECT PEOPLE REQUIRED.

Start where you are.

Whether you're 26 or 66, you don't need permission to begin a new routine.

Keep real food in the picture.

Fruit brings colour, flavour and variety. Enjoy it whole, or prepare a blend when it suits you.

Make room for real life.

Good routines should fit around work, family, travel and those unpredictable days.

Take the next step.

Small, repeatable choices matter more to our story than dramatic promises.

A balanced diet and healthcare belong together. Fruit is not a substitute for medicines, medical advice or prescribed treatment.

Fresh strawberries and banana being added to a STEPIFY blender against a bright fruit-coloured background

STEPIFY / THE NEXT CHAPTER IS YOURS

FRESH BLENDS.
YOUR NEXT MOVE.

One piece of fruit. One little change. One everyday moment made fresh.

EXPLORE STEPIFY CURATED IN DUBLIN BY STEPIFY